Liike Ads AI Privacy Notice

1. Controller

Liike Ads AI is operated by:

Liike Digital Oy is the controller of personal data described in this Notice where it determines the purposes and means of processing.

2. Scope

This Notice explains how we process personal data when you visit Liike Ads, create or use an account, generate AI content, upload materials, purchase or use subscriptions or Credits, communicate with us, or otherwise use our services.

A Merchant of Record, payment provider, AI provider or other third party may separately act as an independent controller for processing it determines independently. Its own privacy notice applies to that processing.

3. Personal data we process

Depending on your use of Liike Ads, we may process:

Account and identity data: name, email address, account identifier, organization, role, country and authentication information.

Business data: company name, Business ID or registration number, VAT ID, billing country and business contact details.

Subscription and transaction data: plan, Credit allocation, transaction identifiers, subscription status, billing cycle, purchase history, refunds and Merchant-of-Record identifiers. We do not intentionally store full payment-card details when payments are handled by our Merchant of Record.

Customer Content: prompts, instructions, text, brand information, product information, logos, images, reference materials and other content submitted to Liike Ads.

Generated Content: AI-generated copy, images, video and related generation metadata.

Usage data: features used, Credit consumption, generation events, model/provider used, timestamps and relevant service activity.

Technical and security data: IP address, device/browser information, session identifiers, authentication and security events, server logs, error information and abuse-prevention signals.

Communications: support requests, complaints, feedback and other communications with us.

Consent and legal evidence: Terms version, Privacy Notice version, acceptance timestamp, checkout disclosures, withdrawal requests, cookie preferences and other records required to demonstrate compliance.

4. Why and on what legal bases we process data

We process data where necessary to:

Perform our contract: create and administer accounts, provide AI generation, maintain Credits, provide subscriptions, authenticate users, provide requested support and operate purchased services.

Comply with legal obligations: maintain required accounting, tax, consumer-protection, compliance and legal records and respond to lawful requests.

Pursue legitimate interests: secure the service, prevent fraud and abuse, troubleshoot failures, maintain service reliability, establish or defend legal claims, and improve business operations where those interests are not overridden by your rights.

Based on consent: use non-essential analytics or marketing cookies and undertake other processing where consent is the appropriate legal basis.

Where processing is based on consent, you may withdraw that consent without affecting processing lawfully carried out before withdrawal.

5. AI processing

Liike Ads uses third-party artificial-intelligence services to process requests and generate content.

Depending on the selected feature and technical configuration, Customer Content may be transmitted to providers such as OpenAI and Google for processing.

This may include prompts, reference materials, images, brand information and other information you choose to submit.

You should not submit personal data that is unnecessary for the requested generation. You must have a lawful basis and appropriate rights for personal data relating to other people that you submit.

Liike Digital will configure production AI services under appropriate commercial/data-processing arrangements where required and will maintain information about relevant subprocessors.

6. CopeCart transactions and payment data

Where a customer purchases through CopeCart, data necessary to initiate, administer and reconcile the transaction may be exchanged with CopeCart GmbH.

CopeCart GmbH acts as the contractual reseller and seller for purchases through its checkout. It handles customer-facing checkout, payment processing, recurring billing, applicable transaction taxes and customer invoicing for the CopeCart transaction.

The information exchanged or otherwise processed in connection with a CopeCart transaction may include:

• account and contact information;
• product and subscription information;
• order and transaction identifiers;
• payment status;
• billing information;
• country and tax-related information;
• cancellation, refund and withdrawal information; and
• fraud and compliance information.

Depending on the processing activity, CopeCart may process information in its own capacity as an independent controller where it determines the purposes and means of processing necessary for its contractual, payment, tax, fraud-prevention, regulatory or other legal obligations. Where CopeCart processes personal data on behalf of Liike Digital Oy, its role will be determined by the applicable contractual data-protection arrangements.

Liike Digital Oy receives information necessary to provide and administer Liike Ads, such as customer identifiers, product and plan information, transaction and subscription status, payment status, refund status and relevant billing information.

Customers should also review the privacy information presented by CopeCart in connection with the checkout and transaction.

7. Recipients and service providers

We may disclose personal data to service providers where reasonably necessary to operate Liike Ads, including:

• cloud hosting and infrastructure providers;
• database and authentication providers;
• AI/model providers;
• storage and content-delivery providers;
• email and customer-support providers;
• Merchant-of-Record/payment providers;
• security, monitoring and error-detection providers;
• professional advisers such as accountants, auditors and lawyers;
• public authorities where disclosure is legally required.

Information about relevant third-party service providers, subprocessors, external resource providers and commerce/payment partners is maintained in our published service-provider and subprocessor disclosure.

8. International transfers

Some service providers may process personal data outside Finland or the European Economic Area.

Where GDPR requires safeguards for an international transfer, we use an applicable lawful transfer mechanism, such as an adequacy decision or appropriate contractual safeguards, including Standard Contractual Clauses where applicable.

Where an international transfer requires safeguards under applicable data-protection law, Liike Digital Oy will use and document an appropriate lawful transfer mechanism as required for the relevant processing.

9. Retention

We retain personal data only for as long as necessary for the purposes for which it was collected and for applicable legal obligations.

Our intended baseline retention schedule is:

Account information: while the account is active and for a limited period afterwards where necessary for legal, security or dispute purposes.

Customer Content and generated assets: according to the product retention settings communicated in the service, subject to backups, legal obligations and technical deletion cycles.

Generation/usage records: for the period reasonably necessary to operate Credit accounting, troubleshoot service issues, prevent abuse and establish transaction history.

Transaction/accounting records: for the period required under applicable Finnish accounting and tax law.

Consent and contractual evidence: for the applicable limitation/compliance period.

Security logs: for a proportionate security period unless longer retention is necessary to investigate an incident.

Support communications: for the period necessary to resolve the matter and establish or defend legal claims.

Liike Digital maintains an internal retention schedule for production data stores and will review and update that schedule as the Service and applicable legal requirements evolve.

10. Deletion and account closure

You may request account closure through the functionality provided in Liike Ads or by contacting privacy@liikedigital.fi.

Account deletion does not necessarily result in immediate deletion of every record. We may retain information where required for accounting, taxation, fraud prevention, legal claims, security or other legal obligations.

Data scheduled for deletion may remain temporarily in secure backups until the applicable backup cycle expires.

11. Your rights

Subject to the GDPR and applicable limitations, you may have the right to:

• obtain information about processing;
• access your personal data;
• correct inaccurate or incomplete data;
• request erasure;
• restrict processing;
• object to processing based on legitimate interests;
• receive certain data in a portable format;
• withdraw consent where processing relies on consent; and
• lodge a complaint with a competent supervisory authority.

Requests may be sent to privacy@liikedigital.fi. We may need to verify your identity before acting on a request.

In Finland, the competent data-protection supervisory authority is the Office of the Data Protection Ombudsman.

12. Automated processing

Liike Ads uses automated AI systems to generate content in response to customer instructions.

The ordinary content-generation functionality is not intended to make decisions producing legal or similarly significant effects about users.

If we later introduce automated decision-making falling within Article 22 GDPR, this Notice and the relevant product disclosures will be updated before such processing begins.

13. Children

Liike Ads is not designed for use by young children.

Users must meet the minimum age stated in our Terms of Service. We do not knowingly invite children to submit personal data through the service.

14. Security

We use organizational and technical measures intended to protect personal data, including access controls, authentication controls, encrypted communications, service monitoring and other safeguards appropriate to the nature of the processing.

No internet service can guarantee absolute security.

15. Cookies and similar technologies

We use necessary technologies required to operate, authenticate and secure Liike Ads.

Non-essential analytics, advertising or similar technologies will be used only in accordance with applicable consent requirements.

See our Cookie Policy for further information and to manage applicable choices.

16. Changes

We may update this Notice where our services, providers or legal obligations change.

The current version and effective date will be displayed at the top of this Notice. Where a change materially affects your rights or processing, we will provide additional notice where required.

Company & Contact

Liike Digital Oy
Business ID: 3612672-1
VAT ID: FI36126721
Vanhanlinnantie 3b
00900 Helsinki
Finland

Support: support@liikedigital.fi
Privacy: privacy@liikedigital.fi